AGROPLANT · 2026 / PRODUCT DESIGN · MOBILE PRODUCT

Designing and building a field assessment product for agricultural consultants.

Designing and building a field assessment product for agricultural consultants.

AGROPlant turns agricultural field assessments that previously depended on fragmented forms, calculations and manual reporting into a structured mobile workflow.

The product was designed around real field conditions, technical measurements, reporting requirements and unreliable connectivity — allowing assessments to remain useful even when a stable internet connection is unavailable.

ROLE

Product Designer & Product Builder

RESPONSIBILITIES

Product Strategy · Product Management · Information Architecture · UX/UI · Prototyping · Implementation

PLATFORM

Mobile / iOS

TECHNOLOGY

React Native · Expo · Supabase

STATUS

In active development and field validation

01 / THE PROBLEM

Field assessments were generating data, but the workflow around them was fragmented.

Agricultural consultants perform technical evaluations directly in the field, collecting measurements, observations, photos and machine information that later need to become understandable technical reports.

The challenge was not simply turning a calculation into an app. The product needed to support the complete workflow: field work, technical measurement, assessment, results, report and history.

FIELD WORK

TECHNICAL MEASUREMENT

ASSESSMENT

RESULTS

REPORT

HISTORY

02 / PRODUCT EVOLUTION

What started as a field calculation became a broader assessment product.

The initial opportunity was to make recurring agricultural calculations faster and more reliable in the field. As the product evolved, the workflow expanded to support different kinds of technical assessments, structured data capture, photos, report generation, editing and historical records.

SEEDS

Distribution measurements · Acceptable / Double / Failure · Point-based results · Technical reporting

FERTILIZERS

Application measurements · Dosage and tolerance · Field collections · Technical reporting

EQUIPMENT / DAP

Machine assessment · Structural checks · Technical status · Recommendations

03 / CORE CONSTRAINT

Connectivity could not be a requirement for completing field work.

Connectivity could not be a requirement for completing field work.

Agricultural assessments can happen in locations where network connectivity is unstable or unavailable. That meant core assessment workflows needed to remain usable without depending on a constant internet connection.

OFFLINE-FIRST WHERE THE WORK REQUIRES IT.

FIELD

LOCAL ASSESSMENT

SAVE

CONNECTIVITY AVAILABLE

SYNC

CENTRALIZED DATA

04 / INFORMATION ARCHITECTURE

Different assessments needed different workflows without becoming different products.

Seed distribution, fertilizer application and equipment diagnostics involve different measurements, calculations and technical outputs. The challenge was creating enough specialization for each workflow while maintaining a coherent product structure.

SEEDS

FERTILIZERS

DAP / EQUIPMENT

Specialized workflows, one coherent product structure.

05 / FIELD EXPERIENCE

Data entry needed to immediately become technical feedback.

The consultant should not need to collect information first and interpret everything somewhere else later. Measurements are structured so the product can transform field inputs into understandable results during the assessment.

FIELD MEASUREMENTS

CALCULATED RESULTS

STATUS FEEDBACK

MEASUREMENTS · RESULTS · STATUS

Field inputs become understandable feedback during the assessment.

06 / REPORTING

The assessment doesn’t end when the last field is filled.

Technical information collected in the field ultimately needs to become a document that can be reviewed, shared and revisited. Report generation therefore became part of the core product experience rather than a separate administrative task.

ASSESSMENT

Field information is captured and reviewed.

STRUCTURED DATA

Measurements and decisions are organized.

TECHNICAL REPORT

Replace with a real report visual

SHARE / HISTORY

07 / ITERATION

The product evolved through repeated field and stakeholder feedback.

The product went through multiple iterations involving workflows, terminology, calculations, report structure, navigation, photos, synchronization and technical information. Instead of treating the first interface as final, product decisions continued to change as the workflow was tested against real consulting needs.

BUILD

TEST

FIELD FEEDBACK

ADJUST

TEST AGAIN

08 / PRODUCT STATE

Saving, syncing, editing and reporting needed to feel like one continuous workflow.

Field products have more states than simply complete or incomplete. The experience needed to communicate whether assessments were still being worked on, saved locally, synchronized, available in history or reopened for editing.

IN PROGRESS · SAVED · SYNCED

FIELD WORKFLOW

Assessments move through operational states as work continues.

REPORT AVAILABLE · EDIT / NEW VERSION

PRODUCT RECORD

The current state remains visible beyond the field session.

STATE CONTINUITY

09 / DELIVERY

My responsibility didn’t stop at the design handoff.

I worked across product definition, UX/UI and implementation, which allowed design decisions to be evaluated against the technical reality of the product.

REACT NATIVE · EXPO · SUPABASE · GITHUB

DESIGN FIRST. IMPLEMENTATION-AWARE THROUGHOUT.

10 / SYSTEM THINKING

The interface, data and report needed to describe the same assessment.

As the product became more complex, consistency between what consultants entered, what the application calculated, what was stored and what appeared in reports became an important product-design constraint.

FIELD REALITY

USER INPUT

PRODUCT LOGIC

STRUCTURED DATA

FIELD REALITY → USER INPUT → PRODUCT LOGIC → STRUCTURED DATA → TECHNICAL REPORT

11 / CURRENT OUTCOME

From isolated field calculations to a structured mobile assessment product.

From isolated field calculations to a structured mobile assessment product.

AGROPlant evolved into a mobile product supporting multiple agricultural assessment workflows, technical reporting and field data management. The product has gone through repeated stakeholder validation and continues to evolve as new operational requirements are tested.

12 / WHAT I LEARNED

Building for the field changed how I think about product constraints.

A workflow can look simple when viewed from a desk and become completely different once connectivity, technical measurements, reporting, equipment variation and real field conditions are introduced. Working across design and implementation helped me understand those constraints as parts of the same product problem rather than separate design and engineering concerns.

NEXT PROJECT

G12 AGRO

Designing a centralized field operations platform for agricultural consulting teams.

LET’S WORK TOGETHER

Have a complex product problem to untangle?

I’m open to Product Design opportunities and selected projects worldwide.

JOÃO HAVRYLUK

PRODUCT DESIGNER

BRAZIL · 2026

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